A few days ago I received an envelope containing the most recent issue of Just About Horses magazine.
There wasn't a return address on the envelope, but I feel greatly indebted to my anonymous donor. This just might be the best issue of Just About Horses yet. Aside from the article about the WEG Diorama Project, there were also nice pieces on sculpting manes and tails and Extreme Cowboy Racing as well as regular features like Vintage Point and reader artwork. I pulled out the subscription card with every intention of renewing...
And then I heard the news--by this time next year, Just About Horses will cease to exist as a print magazine. Here's the official statement from Reeves:
In 2011, we will be publishing JAH magazine on a quarterly schedule: Winter, Spring, Summer and Fall. And, in 2012, we plan to meld much of the editorial that you love about JAH into a digital format which will appear on BreyerHorses.com, Breyer Model Horses on Facebook, Hoofbeats, our e-newsletter, breyerhorses on Twitter and breyermodelhorses on YouTube. We believe that we can serve our fans of all ages better with a more robust digital presence and website that are current, compelling and loaded with rich content that can better serve both newcomers to the model horse hobby and long-time collecters, customizers and showers.
This makes me really, really sad. I still remember receiving my first issue of Just About Horses way back in 1980.
The magazine was much smaller back then, both in the size and number of pages. Content was a bit light...but already contained the familiar mix of articles about both real and model horses.
Oh, I think I must have read those articles at least a thousand times! I wanted to be the girl in the first story, and I wanted to own the remade Proud Arabian Stallion in the second... Just About Horses was my introduction to the model horse hobby and filled my dreams with horses of all shapes and sizes.
Perhaps Reeves no longer needs Just About Horses to help them introduce new molds...
but what about all the little girls who carry their magazines around in their backpacks so they can study the pictures and memorize the articles and dream about all the horses they want to own someday? What about us?